Bike helmets, while essential, can be bulky, uncomfortable and aggressively unflattering. Meet <a href=http://www.hovding.com/en/how/ target=_blank>Hövding</a>: a one-time use version created by two Swedish entrepreneurs that starts out resembling a collar and inflates like an airbag if the battery-powered accelerometers and gyroscopes detect a crash. In look and price — around $600 — it's the couture of bicycle gear. For more ways to improve your relationship with your bike, read:<a href=/articles/2012/07/soulcycle-gym-bag>Unzipped: SoulCycle Founders</a><a href=/articles/2012/06/google-trails>Google is Mapping Hiking Trails</a>

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