WHAT IS TRUTH OR #EQUINOXMADEMEDOIT?
During February and March, the @Equinox Instagram account will invite you to play a game of ‘Truth or #EquinoxMadeMeDoit.’
A contemporary twist on the timeless classic, ‘Truth or Dare,’ we’ll be pushing you to climb out of your comfort zone and accept one of our weekly challenges. And, with two All Access Equinox memberships on the line, the real question is, how far are you willing to go?
HOW DO I PLAY?
Every Wednesday between 2.25 & 3.18 @Equinox will ask Instagrammers to make a choice between Truth and Equinox Made Me Do It. By tapping on the weekly image you can pick which way you want to go and unveil the latest challenges.
Should you choose Truth, you will be asked to reveal a certain fact about yourself. Something that, more than likely, you wanted to keep a secret.
Should you choose Equinox Made Me Do It, you will be challenged to complete a Dare. A Dare that will question your boundaries and showcase your bold side.
Choose one or both challenges, get creative and make sure you capture your escapade on film.
Once you’ve completed a challenge, you’ll need to post a photo or video to Instagram as evidence. To ensure that we see it, tag it with #TruthorEMMDI and to ensure you are entered into the competition, please tag it with #entry.
WHAT DO I WIN?
Each week, we’ll be giving away a prize to the best Truth and the best Equinox Made Me Do It entrants. Each weekly prize across the four weeks will be different, so keep an eye out for new rewards as the game progresses.
At the end of the game we’ll announce one overall Truth winner and one overall EMMDI winner. Both will win a one-year All Access Equinox membership.
HOW DO I WIN?
We’re looking for the original, the creative, the honest and the bold.
If you choose Truth we want you to dig deep. The more revealing the story, the better your chance of winning.
If you choose Equinox Made Me Do It, we want you to surprise us (which isn’t easy). Think of a concept and bring it to life in the most visually arresting way possible. What we’re not looking for is anything stupid, illegal, brash or distasteful. Keep it fun, keep it clean, keep it legal. You can find the official rules here: equinox.com/truthoremmdi
Weekly winners will be announced every Tuesday with the two overall winners being announced on 3.25.
HOW CAN I KEEP UP TO DATE WITH THE GAME?
Follow @Equinox on Instagram to be kept up to date with the latest news, challenges and winners. This is the only account you’ll need to follow to play.
Truth challenges and Equinox Made Me Do It challenges both have their own dedicated Instagram accounts. @EQX_TRUTH and @EQX_EMMDI will both hold their respective challenges, prizes and winners for the duration of the game, but following them is optional.
Every Wednesday beginning 2/25 we will announce the new weekly challenges, the following Tuesday we will announce the weekly winners. The overall grand prize winners will be announced on 3/25.
HOW MANY #TRUTHOREMMDI CHALLENGES CAN I ENTER?
You can enter as many challenges as you like. Each week, you can choose Truth, EMMDI, or both. You can enter each individual challenge up to five times; just make sure you tag each photo or video you upload to Instagram with #TruthorEMMDI and #entry.
WHAT ARE THE DEADLINES FOR ENTRY?
For each weekly challenge, you have from the time the challenge is set every Wednesday to 11:59pm the following Monday. Any entries after this time will not be eligible for the weekly prize, but they will still be eligible for the grand prize.
For the overall grand prize, you may enter any challenge, at any time, for the duration of the game. No entries will count after 11:59pm on 3/24.
WHAT DO I SAY WHEN PEOPLE ASK ME WHAT I’M DOING?
Tell them Equinox Made You Do It.
I HAVE MORE QUESTIONS. WHO DO I ASK?
You can check out the official rules here: equinox.com/truthoremmdi Or contact firstname.lastname@example.org
Be honest. Be risky. Be bold. Good luck.