FOR IMMEDIATE RELEASE

Contact:
Charlotte Catania, Equinox
Charlotte.Catania@equinox.com

Fitness Phenom Megan Roup Launches The Sculpt Society Exclusively at Equinox Fitness Clubs


Celeb-Favorite Format Becomes First Program to Scale from PROJECT by Equinox Incubator

New York, NY (August 8, 2018) – Equinox, the high-performance lifestyle leader, today announced the exclusive launch of Megan Roup’s @thesculptsociety, one of social media’s most buzzed-about workouts, at Equinox Fitness Clubs. A favorite among celebrities, models and influencers alike, The Sculpt Society was first introduced at Equinox’s talent-incubator space, PROJECT by Equinox, to waitlist-only crowds. The offering, which has since amassed a cult following in New York City and across social media, is now be available at eight Equinox clubs in New York City, with plans for additional clubs later in 2018 and into 2019.

The Sculpt Society is the first program to be scaled across Equinox Fitness clubs after development at PROJECT by Equinox, which opened in March 2017 to invite existing and newly identified fitness stars to launch their own concepts and grow their reach leveraging the Equinox ecosystem. Since launching at PROJECT, The Sculpt Society has sold out classes week after week, with audiences returning time and again for the full-body workout that merges follow-along dance cardio, sliders and light weights.

“The moment we brought Megan on at PROJECT, we saw in her the vision, raw talent and boundless energy it takes to scale across our portfolio,” said Keith Irace, Vice President of Group Fitness at Equinox. “PROJECT was designed for talent just like Megan who want to share their concepts across the Equinox ecosystem, whether that be through launching their classes across our 90+ clubs, going on national tours, or launching digital programs. Megan has built an incredible community at PROJECT and we’re looking forward to writing the next chapter of The Sculpt Society in partnership with Megan.“

PROJECT is where the fitness industry’s next stars come to grow their reach and influence, leveraging Equinox’s platform, expertise and resources. The space is a launchpad that empowers fitness professionals to build long-term industry clout.

@meganroup is a former professional dancer in theater, concert dance and with the NBA’s Brooklyn Nets dance team, The Brooklynettes. Roup created the The Sculpt Society for the “gal on the go,” and also created her own line of Sculpt Society sliders, a signature piece of equipment in the class that is also sold at PROJECT.

To find a Sculpt Society class at an Equinox location or at PROJECT, please visit http://equinox.com/groupfitness or http://projectbyequinox.com/book-a-class.

ABOUT EQUINOX

Equinox operates 93 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, as well as international locations in London, Toronto, and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Launching in 2019, Equinox Hotels will cater exclusively to the high-performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. For more than 25 years, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

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