FOR IMMEDIATE RELEASE

Contact: Alison Rappaport
Alison.Rappaport@equinox.com

EQUINOX TAKES PERSONAL TRAINING TO THE NEXT LEVEL, UNVEILS “TIER X,” WORLD’S MOST ADVANCED HEALTH COACHING

NEW YORK, NEW YORK, (August 17, 2016)–Equinox, the high-performance lifestyle leader, today redefined the future of fitness with the debut of Tier X, an unprecedented personal training program that pushes the boundaries of what’s possible with elite coaching. Tier X, which represents the evolution of Equinox’s Tier 4 training program, reinvents “Personal Training” as “High Performance Lifestyle Management,” driving home the importance of a holistic approach to living a healthy lifestyle both inside and outside the four walls of the club.

The “X” of “Tier X,” used as both a symbol and letter, evokes Equinox’s belief in infinite potential and limitless transformation, while conveying that there is no one-size-fits-all approach to fitness—or life. Designed by master coaches and backed by scientific research, every Tier X plan is personalized to balance a trainee’s movement, nutrition and regeneration needs with specific lifestyle goals.

“We developed Tier X knowing that our members are constantly in search of ways to push boundaries and maximize the potential within themselves,” said Carlos Becil, Equinox Executive Vice President and Chief Marketing Officer. “Whether tackling goals large or small, Tier X empowers trainees with skills to transform their lives, and further deepens Equinox’s commitment to inspiring achievement and true high performance living.”

Tier X, offered exclusively at Equinox, is available to members looking to optimize their health and performance with the industry’s pinnacle lifestyle coaching program. The brand also offers Tiers 1,2,3 and 3-plus training options in its locations globally. Education for all Equinox trainers begins at the Equinox Fitness Training Institute (EFTI), with a progressive curricula updated in real-time to reflect the latest in science. Those who go on to become Tier X coaches complete an additional program that includes immersive education across a range of cutting edge subjects, as well as ongoing educational opportunities.

“The Tier X program is representative of a constantly evolving dialogue among Equinox’s most respected innovators from across disciplines,” said Alex Zimmerman, Director, Tier X. “We’ve pulled the best practices from the fields of movement, nutrition and regeneration—all grounded in the latest scientific research— to bring members a results oriented, customized program that transcends the traditional definition of personal training.

Tier X is currently available at 17 Equinox locations nationwide, with expansion planned for 2017 and beyond. Look for more information on Tier X in-club and online at https://www.equinox.com/personal-training.

About Equinox
Equinox operates 82 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox’s hotel properties will cater exclusively to the high performance traveler and will fuse luxury and wellness to serve as the ultimate hotel destination with a 360-degree lifestyle experience. Offering the bespoke experiences and unparalleled services consumers have come to expect from Equinox over its 25-year history, Equinox’s hospitality brand will grow to 50 worldwide locations. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

IT'S NOT FITNESS. IT'S LIFE.