Public Relations Manager, EQUINOX
For Immediate Release
EQUINOX UNVEILS NEW LOCATION IN CENTURY CITY
--Panoramic 30,000 Square Foot Club is the Industry’s New “Backlot”--
LOS ANGELES, CALIFORNIA, (APRIL 20, 2017) – Equinox, the high performance lifestyle leader, today announced the opening of its newest Southern California club in Century City. Expanded and located in the new Westfield center, the 30,000-square foot club combines the unparalleled service that Equinox offers at each of its 88 global locations with its own, distinctively “Hollywood” experience.
“Equinox Century City, conveniently located in the heart of the city’s entertainment hub, was conceived to cater to entertainment industry titans and the hardcore health-minded alike,”” said John Klein, Senior Vice President, Real Estate for Equinox. “The club’s premium executive experience includes locker rooms with integrated lounges, and services like laundry and valet.”
The chic and aspirational venue was designed with the community in mind. Design details including expansive locker rooms with luxurious amenities, a 4,000 square foot outdoor lounge and convertible wall systems that enable an indoor-outdoor programming experiences distinguish this club from others in the portfolio.
“Taking aesthetic inspiration from a film production’s backlot, we utilized studio lighting, sound-proofing materials and lenses of film equipment as design touches that subtly nod to this vibrant community,” said Aaron Richter, Senior Vice President of Design for Equinox. “Expansive 20-foot ceilings open the frame for picturesque floor to ceiling windows that are completely unique to LA and our facilities.”
Equinox Century City features four dedicated studios for yoga, Pilates, cycling and group fitness classes. Expert Equinox instructors will lead a variety of innovative and diverse classes such as The Cut, a cardio-forward boxing class, The Pursuit by Equinox, an immersive, technology driven cycling experience inspiring competition, to unique barre and hot yoga formats.
Equinox’s Tier X training program, delivering the industry’s most advanced form of health coaching, is offered to maximize the high-performance lifestyles of members at Equinox Century City. Cardio, stretch and strength areas unite free weights with functional training space, creating an inspirational setting where members can work out on their own, or with one of Equinox’s highly skilled Tier X or Tier 3+ trainers.
Beyond the fitness floor lies The Spa at Equinox, featuring 4 treatment rooms and a menu to rejuvenate and pamper the body, as well as the Shop and Café, making Equinox Century City truly an elite lifestyle experience.
Equinox operates 88 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.
Launching in 2019, Equinox Hotels will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.