Jonathan J. Nelson
Image Unlimited Communications, Ltd.
(BOSTON) October 17, 2017 – Equinox, the high-performance lifestyle leader, today opened its fifth Boston area location. Equinox Seaport combines the unparalleled service Equinox offers at each of its 90 global locations with unique Boston charm and character.
Embodying the iconic nautical atmosphere of the transformed Boston Harbor, Equinox Seaport, otherwise known as “Port House,” has all of the elements that make it the ultimate destination for strengthening body, mind and community.
Reminiscent of port and industrial architecture, the club utilizes crisp nautical references such as fitted tile patterns and signal flags juxtaposed against industrial black granite thresholds, burnt ebony Cyprus, exposed steel, black oak and polished floors. Sweeping 270-degree views connect members to Rowes Wharf, the surrounding developments and Boston Harbor. The space also offers a signature members lounge, providing a true community hub in an already vibrant area.
“We’re thrilled to bring the Equinox experience to the Seaport,” said Darren Cappetta, Sr. Regional Director, Northeast at Equinox. “Since arriving in Boston in 2007, we’ve built an amazing community over the years and look forward to the next chapter.”
Equinox has deep roots in Boston, opening its first location on Dartmouth St. in 2007. The brand added locations at Franklin St. and Chestnut Hill in 2009 and 2011, respectively, along with Equinox Sports Club Boston in 2014.
Equinox Seaport features innovative group fitness programming, top-tier personal training, Pilates, cycling, lounges, Kiehl’s products, Eucalyptus towels and more. There are four dedicated fitness studios that will feature expert Equinox instructors leading a variety of innovative and diverse Equinox classes, including THE CUT: Jump Rope, a supercharged jump-rope class that keeps you on your toes for a double blast of cardio and conditioning.
A true lifestyle experience, members will also find The Spa at Equinox, featuring two treatment rooms with a selection of regenerative services; The Shop, which offers a selection of chic performance apparel from brands like Caraa, Michi, and Spiritual Gangster; as well as a Juice Press shop featuring organic, cold-pressed juices, smoothies, salads, soups and vegan snacks.
Equinox Seaport is located at 27 Northern Avenue, Boston, MA 02210. For more information or to become a member, visit https://www.equinox.com/seaport
or call 617.206.2641.
Equinox operates 90 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, as well as international locations in London, Toronto, and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Launching in 2019, Equinox Hotels will cater exclusively to the high-performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. For more than 25 years, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.