Brand makes statement opening 40,000 sq. ft club at Vine & Selma On October 5th, 2016 at 1:00 PM
LOS ANGELES, CALIFORNIA (October 5, 2016)–Equinox, the high performance lifestyle leader, today announced the opening of Equinox Hollywood, its 24th club in California and 83th club globally.
Located at 1550 North Vine Street in the epicenter of Hollywood’s thriving cultural rebirth, Equinox Hollywood is emblematic of the area’s evolution from classic entertainment industry destination to high performance living community. An early adopter in the neighborhood’s ongoing resurgence, Equinox saw a significant opportunity to serve this particular area of Hollywood, as a new destination for its residents and neighboring communities.
“Hollywood has experienced a noteworthy revival in recent years, and Equinox, being at the forefront of our game, wanted to be a part of this revitalization” said John Klein, Senior Vice President of Real Estate for Equinox. “With an influx of new business, residential and commercial projects, Equinox Hollywood will serve a rapidly redeveloping area, the original communities of the Hollywood Hills, Larchmont and Hancock Park, and we are excited to be a part of the new fabric of Hollywood.”
The club itself was designed to complement its unique urban environment, drawing influences from the history and character of the neighborhood, while featuring the signature Equinox aesthetic and one-of-a-kind touches. Equinox Hollywood has an expansive single-level footprint with exposed, industrial features, including lofted ceilings, exquisite lighting design, four dramatic fitness studios, a three-lane interior pool as well as a dedicated plunge pool.
A permanent hand–painted installation by Brendan Monroe, a California-based visual artist, is on display throughout the club adorning three prominent walls, further fusing urban street culture with form and movement.
The group fitness Main Studio takes center stage, positioned centrally with stunning slate hardwood details. The Cycling Studio offers graduated, stadium style seating and is equipped to host The Pursuit by Equinox – an immersive cycling experience that integrates real-time data from your ride into a connected, motivating, game-like visual experience. The Yoga Studio features serene soft lighting and natural details, with wall mounted barres. A private Pilates Studio boasts a brand reformers and equipment and offers private sessions with expert Equinox Pilates trainers.
Acclaimed group fitness instructors will be joining the cast of stars leading a full range of yoga, barre, cycling and innovative classes such as The Cut, The Pursuit by Equinox, Precision Running, Best Abs Ever and will also be the first club to launch Equinox’s newest format, Pure Strength.
Equinox Hollywood’s fitness floor harnesses the power of open space to promote free multi-joint movement that mirrors our three dimensional, real–life bodies. Members can work out on their own or with one of Equinox’s highly skilled personal trainers.
A complete luxury experience, Equinox Hollywood will offer The Spa at Equinox, with a services to rejuvenate and pamper the body, the shop at Equinox, a Kids Club, Earth Bar café and a lounge for members to work and socialize, making Equinox Hollywood a unique lifestyle destination.
Conveniently located at The Camden, Equinox boasts 300 dedicated parking spaces for members with 2-hour validation.
Equinox operates 83 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox’s hotel properties will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.