LONDON (December, 2019)
— Equinox, the global high-performance lifestyle leader, announces the opening of Equinox Bishopsgate, an unmatched fitness offering in the City of London. The state-of-the-art club features five stories of unparalleled programming, luxury amenities and masterful design, marking the third opening in the capital, joining Equinox Kensington and E by Equinox St James’s.
The group fitness studios will offer unlimited classes hosted by the capital’s most elite instructors, including signature workouts only available at Equinox. The Pursuit, an immersive and tech-driven cycling class which uses leaderboard gaming to ignite competition and InnerHeat, Equinox’s first signature heated yoga class. The revolutionary Precision Run will up-level the City’s treadmill offering like never before with its expertly crafted run-method. In addition, Equinox Bishopsgate will introduce Tier X, London’s most advanced personal training and lifestyle management program which includes nutrition and sleep coaching.
"The breakthrough club will offer the high-performance London community an experience like no other,” says Judy Turchin, Equinox’s Chief Operating Officer. “Centrally positioned within the City, Equinox Bishopsgate will deliver a holistic lifestyle experience without limits, helping our members to realise their full potential in all that they do - both inside and outside the Club. London is a key growth market for Equinox, our commitment to the city is unwavering, we aim to have ten fitness clubs in the next five years, spanning over a quarter of a million square feet of prime real estate.”
Equinox Bishopsgate is a space for members to turn ambition into results. Every touchpoint is designed to push and reward the City’s high performers who live and breathe City life, while providing respite and regeneration through carefully curated spa services. The Spa at Equinox is a dedicated recharge temple for body and mind, a place for powering down to power further.
Equinox is internationally recognised as an arbiter of luxury, grounded by substance and elevated in style. The club’s design point-of-view has been realised by the Equinox Design Team in partnership with Woods Bagot, the design and executive architect on the project. The club extends across 32,000 square feet of modern infrastructure with a unique light-filled façade. Every detail ensures the backdrop to the member experience is inspired across all five stories.
Furthermore, members have exclusive access to the Equinox café, a place to refuel and connect set on the impressive mezzanine, and The Shop, which carries coveted and curated athleisure apparel by luxury brands.
Founded in 1991, Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high performance individuals. Nearly 30 years later, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service Clubs globally across major US cities including New York, LA, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, the company offers a holistic approach to fitness, inclusive of Equinox signature group fitness classes, personal training, Pilates, spa services, apparel, experiential travel and food & beverage. In July 2019, Equinox unveiled Equinox Hotels as a true culmination of its lifestyle brand promise, redefining the luxury hospitality experience to be a seamless extension of high performance living. For more information, visit www.equinox.com
IT'S NOT FITNESS. IT'S LIFE.