EQUINOX EXPANDS PRESENCE IN BROOKLYN WITH DUMBO LOCATION
NEW YORK, NEW YORK, (July 14, 2016) – Equinox, the high performance lifestyle leader, today announced the opening of Equinox Dumbo, its second club in Brooklyn and 82nd club globally.
Dumbo has flourished over the past decade as a community for families, technology startups and artists, making Equinox Dumbo a much needed high-performance haven within this diverse community. Located in the former cardboard box factory of Robert Gair Company, the 23,000 square-foot club mixes aesthetics from Dumbo’s historic warehouses and artist enclaves to produce a distinctive space Equinox’s signature program and unparalleled services.
“Equinox Dumbo was thoughtfully designed to complement the area’s existing industrial modern feel, featuring panoramic 270-degree view, exposed duct work, mosaic tiles to evoke the waterfront location,” said Aaron Richter, Vice President of Architecture and Design for Equinox. “Whether members join us to experience world-class fitness, a spa retreat or a juice, Equinox Dumbo is an urban oasis for the community.”
In addition to the main group fitness studio, Equinox Dumbo features two additional group fitness spaces, including a cycling studio equipped to offer The Pursuit by Equinox, an immersive and highly competitive cycling class, and a Pilates studio.
Acclaimed Equinox group fitness instructors will lead a full range of yoga, cycling and innovative group fitness class offerings, such as The Cut, a cardio-forward boxing class set to the beat of the music, The Pursuit by Equinox, MetCon3 and various yoga classes.
Equinox Dumbo’s fitness floor harnesses the power of open space to promote free-form training multi-joint movement that mirrors our three-dimensional, real – life bodies. Members can work out on their own, or with one of Equinox’s highly skilled personal trainers.
Beyond the fitness floor lies The Spa @Equinox, featuring a menu of offerings to rejuvenate and pamper the body – from deep tissue massages, post-workout sports massages to a full range of facials and body treatments.
Equinox Dumbo is also home to a café and a lounge, which was also designed as a gathering place for members to work, hold meetings or socialize, making Equinox Dumbo a unique lifestyle destination.
Equinox operates 82 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.