FOR IMMEDIATE RELEASE
EQUINOX EXPANDS LIFESTYLE OFFERING WITH JUICE PRESS PARTNERSHIP
--New Juice Press Cafés at Select Equinox Clubs
Offer Unparalleled Access to Premium, Fresh Food--
NEW YORK, NEW YORK, (April 14, 2016) – Equinox, the high performance lifestyle leader, today announced a strategic partnership with Juice Press, which will bring Juice Press cafés to select Equinox locations throughout the Northeast. This partnership will provide convenient access to unprecedented, organic food and beverage offerings.
In a move that furthers Equinox’s strong commitment to nutrition, Equinox will replace select cafés with Juice Press locations over the next four months, beginning with the new Equinox East 92nd Street, which opens in early May. Already home to a Juice Press in its Bryant Park club, Equinox is greatly expanding this amenity to meet demand of consumers for Juice Press’s high quality clean nourishment options.
“At Equinox, we are dedicated to providing unparalleled experiences in our clubs, and we’re proud to partner with Juice Press to further maximize our members’ lives,” said Patrik Hellstrand, Group Vice President of Operations at Equinox. “Nutrition is an important pillar within Equinox’s holistic approach to health and wellness, and Juice Press’ offering aligns with our beliefs around clean, conscientiously sourced foods.”
Equinox believes that food is information, which affects the entire body and its ability to perform. While there are many ways to eat well, the key is striking the right balance.
“Partnering with Equinox is transformational for Juice Press,” said said Michael Karsch, Chairman of the Board, and Marcus Antebi, founder of Juice Press, in a joint statement. “Our ability to help consumers avoid food and beverages containing processed ingredients will be very meaningfully expanded by the Equinox footprint of world class workout facilities. The alignment of the Equinox and Juice Press brands will reinforce to consumers that wellness is an integrated effort between exercise and dietary efforts and decisions.”
Juice Press locations will appear at the following Equinox Clubs throughout this year, East 92nd Street, 76th Street, Summit, Paramus, Tribeca, Printing House, Greenwich, CT, Brookfield Place, 54th Street, Columbus Circle, 74th Street, High Line, Park Ave, 85th Street, 50th Street, Dumbo, E. 53rd Street, Bond Street, Gramercy.
Equinox operates 80 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.