FOR IMMEDIATE RELEASE

Equinox Continues to Dominate New York City Market with Opening of Gramercy Location


--Club Marks Luxury Lifestyle Leader’s 5th NYC Opening in 2016--

New York, NY (December 22, 2016) – Equinox, the high performance lifestyle leader, today announced the opening of Equinox Gramercy, the brand’s 30th club in New York City and 86th club globally. Continuing its significant growth in 2016, Equinox Gramercy rounds out the list of 10 new clubs Equinox opened in 2016.

Located in one of the most sought after neighborhoods in Manhattan that’s home to both the iconic Gramercy Park and the city’s Silicon Alley, Equinox Gramercy serves as an urban escape from the lively surrounding area.

“The opening of our Gramercy club is a culmination of the tremendous growth we’ve had in the last year,” said Carlos Becil, Executive Vice President and Chief Marketing Officer, Equinox. “This club in particular reaffirms our position as the luxury lifestyle leader in New York City and beyond.”

The aesthetic of Equinox Gramercy compliments the stately architecture of Gramercy with ornamental metalwork and architectural details such as pillowed black marble tiles and handmade subway tiles. Dramatic corner views of Park Ave South also add to the contemporary vibe of the facility.

The 27,500-square foot club located at 315 Park Avenue South features cardio and strength training floors, four studios, including the main group fitness studio, a yoga studio and a cycling studio equipped to offer The Pursuit by Equinox, a digital and highly competitive cycling experience. A Pilates studio will offer private Pilates sessions by expert instructors.

Equinox’s renowned group fitness talent will lead a full range of yoga, cycling and innovative group fitness class offerings, such as The Cut, The Pursuit by Equinox, MetCon3 and Pure Strength, Equinox’s newest team training class that brings more weight into the fitness studio than ever before.

Equinox Gramercy also offers The Spa at Equinox, with a full range of offerings to rejuvenate and pamper the body. The club is also home to The Shop at Equinox, a Grab & Go Juice Bar, and a lounge space for members to gather.

For more information, please visit www.equinox.com/gramercy.

About Equinox
Equinox operates 86 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox’s hotel properties will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

IT'S NOT FITNESS. IT'S LIFE.