Equinox Celebrates 25th Anniversary,
Continues Global Expansion as High Performance Lifestyle Leader
NEW YORK, NEW YORK, (September 15, 2016)–Equinox, the high performance lifestyle leader, this month kicked off celebrations to commemorate its 25th anniversary and reaffirmed an ongoing commitment to global growth and innovation across its rapidly expanding portfolio. Founded in 1991 as a single fitness club on the Upper West Side of Manhattan, Equinox has grown to an international community of 83 clubs in three countries dedicated each day to fitness, health and life maximization.
Its 25th anniversary year, 2016, will mark Equinox’s fastest growth year to date, with 10 new clubs opening by year’s end, and planned expansion to 100 clubs by 2018. The brand will add iconic new locations in Hollywood, Bond Street, NYC and Vancouver, B.C., Canada by December, and continues to dominate its home market of New York City with six launches in 2016, including Dumbo, Williamsburg, East 92nd St., E. 53rd, Gramercy and Bond Street. In addition to Hollywood, Equinox has broadened its portfolio on the West Coast, expanding this year into San Diego County with Equinox La Costa and opening Equinox Berkeley in Northern California during early 2017.
“25 years ago, Equinox took a bold stance in a new category, effectively creating the concept of luxury fitness and driving fresh conversations about what high performance living means,” said Harvey Spevak, CEO, Equinox. “We remain unmatched—and more in-demand than ever before—because of our unwavering commitment to pushing boundaries, both inside and outside our clubs.”
Equinox has stayed at the forefront of the industry with programs and services that speak to the specific needs and interests of its clientele. Most recently, Equinox announced that it will open its first hotel in New York City in 2019 to offer a completely new 360-degree lifestyle experience. The hotel brand has planned expansion to more than 50 worldwide locations.
As an internationally recognized arbiter of luxury, Equinox offers members unparalleled, bespoke experiences in the fields of movement, nutrition and regeneration, and remains grounded by substance but elevated in style. Equinox’s style is on display in each of its endeavors, including brand advertising campaigns and in the unique design environments of individual clubs.
Fashion Photographers such as Steven Klein, who shot Equinox’s 2016 Commit to Something advertising campaign and will again work with the brand in 2017, plus past collaborators like Rankin and Terry Richardson, help convey Equinox’s signature aesthetic to global audiences. Equinox also works with designers like Meyer Davis and Yabu Pushelberg for the design of its clubs, balancing form and function to create one-of-a-kind environments. Additionally, Equinox announced in September an ongoing partnership with the Council of Fashion Designers of America (CFDA) to launch the Coalition for Health as Beauty program, pursuing the shared goal of encouraging and promoting health and wellness in the fashion industry.
In true Equinox style, the brand will commemorate this milestone with the debut of a 25th Capsule Collection, 1991, featuring 10 pieces of men’s apparel, women’s apparel, bags and accessories, available exclusively at The Shop @ Equinox locations. With the substance of fitness at its core, Equinox will also introduce a limited, nationwide run of MetCon25—a special take on popular signature class MetCon3—with 5 rounds of metabolic conditioning with 5 exercises each and an intense grand finale.
Equinox operates 83 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.