Equinox’s goal is to inspire members to push themselves to their personal best. Sometimes members like Jennifer Goodman Linn and Tim Wayne Medvetz inspire us to join together and reach even higher goals.
Philanthropy is woven tightly into the Equinox corporate culture. We donate time, energy and financial resources to a variety of charitable, social and health-related causes on a national and local level.
At Equinox we are passionate advocates for the charitable partners and programs we elect to work with. We seek fresh and innovative ways to help lift the community, empower the human spirit, and ensure that health and wellness are available to one and all.
Cycle for Survival
To raise money to help find a cure, some people walk, some people run, and others ride as fast as they can.
Cycle for Survival began with one rider, Jennifer Goodman Linn, exercising to keep her mind sharp and her body fit during treatments at Memorial Sloan-Kettering Cancer Center for MFH sarcoma, a rare soft-tissue cancer. She credits cycling, her instructors and fellow members of Equinox, with giving her the strength and endurance to survive.
Jennifer and her husband, Dave, founded Cycle for Survival, an indoor team cycling fundraiser, at Equinox in 2007. That year 230 cyclists joined them to ride and raise more than $250,000. Equinox soon became a founding sponsor of the event and year-after-year, the momentum gains even more speed. In 2011, more than 4500 cyclists teamed-up at the record-breaking 5th annual event and over $4.7 million was raised.
Sparked by the courage and determination of a single member and survivor, Cycle for Survival has already made an important contribution in the fight against cancer.
The Heroes Project
Under the leadership of the organization’s founder and Equinox member, Tim Medvetz, The Heroes Project supports climbing programs for wounded soldiers and veterans.
After a serious motorcycle accident left Tim injured and in long term physical therapy, he vowed he would climb to the summit of Mt. Everest, which he ultimately did in 2007. The comeback Tim experienced in conquering that challenge transformed his life. It also inspired him to share the challenge and triumph with those who need it the most – wounded war heroes.
In 2009, he helped an injured vet named Neil Duncan to find the physical and inner strength necessary to join him to scale Mt. Kilimanjaro in Africa. That same year, he helped another wounded warrior named Keith Deutsch to summit Mt. Elbrus in Russia.
When he returned, Tim founded The Heroes Project. Equinox is a lead sponsor of the foundation, providing the facilities for training and helping raise the funds necessary to reach such incredible heights.
Tim most recently climbed Mt. Denali in Alaska with Sgt.1st Class Retired Matthew Nyman. His next climb will be the Carstensz Pyramid in Indonesia this October.
Shape Up NYC
Good fitness and good health are the cornerstones of a good life and they are everyone’s right. In New York City, Equinox joined Mayor Michael Bloomberg’s mission to get sedentary New Yorkers into a new habit of fitness. Shape Up NYC is a free citywide program that targets neighborhoods with high rates of obesity and obesity related disease. The partnership between Equinox, NYC Service and the Department of Parks and Recreation brings free fitness classes to all five boroughs in New York.
The Equinox partnership more than doubles the existing Shape Up program, resulting in the opportunity for 8000 New Yorkers to “shape up” every week. Equinox’s expertly trained Group Fitness Instructors give Shape Up’s attendees the opportunity to experience the club’s industry-leading fitness classes, such as Yoga, Pilates Fusion, Zumba, Kickboxing, IntenSati and Cardio Sculpt.